Vulnerable populations within the US are most likely to consume commercial water products like bottled water, despite these products being less regulated, environmentally destructive, and more expensive than tap water. Working with the Des Moines Water Works and the City of Des Moines Public Works Department, we will interview community members of Des Moines, IA and analyze patterns in commercial water consumption to understand concerns about tap water. Using this information, we will design strategies to improve consumer confidence in tap water and apply what we learn to other basic services. As a result, we will address equity problems in the provision of basic services throughout Iowa and the U.S.