Accelerating diffusion of energy efficiency programs in under-represented communities through social networks

Participation in energy efficiency programs (EEPs) is inequitable leaving disadvantaged communities vulnerable to climate extremes, energy supply disruptions, and financial hardship from rising energy costs. UMass Lowell, the City of Lowell, All In Energy, and local civic organizations will research, develop, and implement scalable evidence-based strategies to accelerate social diffusion of EEPs. The social diffusion approach leverages existing social networks to exponentially increase awareness and accessibility of EEPs and build more resilient communities.