15 Sep Milwaukee, WI – User-Centered Mobility Solutions (UCMS): A New Vision to Connect Jobs and the Labor Force (NSF Award ID: 2133337)
Lingqian Hu, University of Wisconsin Milwaukee
Our project will test a pilot of on-demand microtransit service that aims to connect workers living in segregated, majority-Black neighborhoods in Milwaukee with jobs in suburban employment centers. The pilot adopts a user-centered approach by which potential users design and evaluate this new mobility service. Implementation and evaluation of the pilot can inform whether user-centered service design and delivery can overcome institutional, multi-jurisdictional coordination barriers and solve persistent spatial mismatches which deter marginalized population groups from accessing jobs.